Are law firms missing promotional opportunities?

(This posting is a guest article written and posted by Peter Bowen by kind permission of Benjamin Williams).

In todays business environment, if the firm’s website is not optimised for display on a mobile device then there is a potential loss of business as consumers are unable to find the firm through a Google search – Google now displays “Mobile Friendly” in a search result if a website is able to display correctly on a mobile phone.

But how does the professional service firm reach out beyond the scope of Google searches?

What if the firm could interact directly with clients and prospective clients at anytime and not rely on being found in a Google search?

Say hello to the smartphone mobile app.

Mobile Apps go far beyond the limitations of a mobile website by providing opportunities to send push notifications (text messages) about the firm’s service offerings or the ability to access the firm’s library of self help documents and add real client value by showing relevant news about matters that may have an impact on a clients’ business.

The key to an effective mobile app is in it’s ability to focus on the market segment being targeted and offering expertise and real client value in very specific areas of the business.

Some of the lаrgеr professional service fіrmѕ hаvе dерlоуеd app tесhnоlоgу to add value tо сlіеntѕ аttеndіng соnfеrеnсеѕ by providing рrоgrаmmе dеtаіlѕ, ѕеѕѕіоn dосumеntаtіоn, biographies of speakers and links tо аррrорrіаtе wеbsites.

Peter Bowen, Managing Director at First One On says “When smartphone users search for content or scan QR codes they are most often directed to mobile versions of websites or in some cases websites that have not been optimised for mobile viewing and just don’t display correctly. For some types of business the mobile website offers all of the required information for the user to either learn more information about a product or service or to provide answers before making a decision to purchase.”

“Mobile apps on the other hand attract new customers and help to increase on-going engagement by building a community for brand loyalty – a loyal fan base of users that will be far more receptive to marketing messages that you put out because they have given you their permission to receive your marketing message.”

Mobile apps help to attract new customers, increase engagement and drive conversions, by ensuring that the user keeps coming back for more.

Now the business owner of the app has control of their clients in a way that they never had before and they can in effect drive customers in to buy, engage or interact in the way that has been designed into the mobile app to deliver the end result – sell more services!

“Aррѕ have tо bе treated аѕ ѕоftwаrе еngіnееrіng – thеу аrе nоt wеbѕіtеѕ оr іntrаnеtѕ. Thеrе іѕ nо ‘off the ѕhеlf solution’ thаt will bе a cheap wау of сrеаtіng аn app successfully. Each firm will have different expectations of what they want to achieve”.

Peter Bowen says “at First One On we design and develop Apple and Android mobile apps for professional service firms that deliver real client value at a realistic price point that ranges from £95 per month for an entry level solution to £395 per month that is designed to provide engagement and brand loyalty with RSS feeds, push notifications, search and downloadable PDF legal libraries”.

Are you open for business?

Peter Bowen is Managing Director at First One On a Professional Services Marketing firm that has a solid foundation helping business do more business…!!!  He writes articles and blogs about search strategies and content marketing – motivating customers to buy  and helps law firms get more business. 

No payment has been provided to Law Practice Manager by First One On or Peter to bring you this message.

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Peter Bowen is Managing Director at First One On a Professional Services Marketing firm that has a solid foundation helping business do more business…!!! He writes articles and blogs about search strategies and content marketing -motivating customers to buy and helps law firms get more business through an integrated marketing approach.

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