Liam Gallagher, Brian Clough and the case for DIY business development
One of the great things about the rise of social media is that it gives you instant access to new
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Business Development
4 Steps to Create an Effective Personal Business Development Plan
In my last post I compared building a personal “brand” with a personal business development plan. Which is more effective
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9 ways to write content people want to read … and respond to!
If you have had any proximity to marketing or business development recently I am sure you have come across the
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Nine Tips to Improve the Impact and Return from your Talks
In my last column we broke business development down into its 4 constituent elements – networking (of the formal and
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7 effective BD Ideas that don’t involve networking … but do generate results
Within the legal profession a myth has arisen that business development has to mean networking and networking has to mean
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The Magnificent Seven Steps to better follow up
One of the clichés we are want to trot out when it comes to networking is that it isn’t the
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Could you create great networking events that are fun and successful?
Let’s not beat about the bush. Whilst networking definitely is one of the most effective BD tools open to lawyers
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2 simple tips that will immediately make your networking more effective
Over the last few years all sorts of wonderful things have happened to marketing. Direct mail gave way to fax
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New World Order: Peril or Opportunity for law firms?
As the Referendum result emerged in June many of us greeted the news in horror, believing we had brought upon
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Creating a Strategic Intent for Your Practice
In my article “Does a Law Practice need a mission statement” we looked in general terms at mission statements and their
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