Liam Gallagher, Brian Clough and the case for DIY business development
One of the great things about the rise of social media is that it gives you instant access to new
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One of the great things about the rise of social media is that it gives you instant access to new
Read moreIn my last post I compared building a personal “brand” with a personal business development plan. Which is more effective
Read moreIf you have had any proximity to marketing or business development recently I am sure you have come across the
Read moreIn my last column we broke business development down into its 4 constituent elements – networking (of the formal and
Read moreWithin the legal profession a myth has arisen that business development has to mean networking and networking has to mean
Read moreOne of the clichés we are want to trot out when it comes to networking is that it isn’t the
Read moreLet’s not beat about the bush. Whilst networking definitely is one of the most effective BD tools open to lawyers
Read moreOver the last few years all sorts of wonderful things have happened to marketing. Direct mail gave way to fax
Read moreAs the Referendum result emerged in June many of us greeted the news in horror, believing we had brought upon
Read moreIn my article “Does a Law Practice need a mission statement” we looked in general terms at mission statements and their
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