Lawyers: Is Marketing a Distraction from Real Work?
One of the myths we work hardest to dispel is that business development has to mean networking which in turn
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marketing
4 Steps to Create an Effective Personal Business Development Plan
In my last post I compared building a personal “brand” with a personal business development plan. Which is more effective
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Personal Branding v Personal BD plan: Which is Best for Lawyers?
Earlier in the week I was forwarded a link by a colleague, someone whose professional opinion I value. It was
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9 ways to write content people want to read … and respond to!
If you have had any proximity to marketing or business development recently I am sure you have come across the
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Nine Tips to Improve the Impact and Return from your Talks
In my last column we broke business development down into its 4 constituent elements – networking (of the formal and
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The Magnificent Seven Steps to better follow up
One of the clichés we are want to trot out when it comes to networking is that it isn’t the
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Could you create great networking events that are fun and successful?
Let’s not beat about the bush. Whilst networking definitely is one of the most effective BD tools open to lawyers
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2 simple tips that will immediately make your networking more effective
Over the last few years all sorts of wonderful things have happened to marketing. Direct mail gave way to fax
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