Creating a Mission Statement for a Law Practice
In my article “Does a Law Practice need a Mission Statement?” I looked at why law firms should have a
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Unique Selling Points
Law Firm Marketing – lessons from soda sellers
Part I The Minister’s beans Some years ago, in an attempt to promote market competition, Bridget Prentice, then Minister for
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Wanted: The first ever great advertising campaign for legal services
A popular (Partner blaming) debate on how law firms have failed to make the most of their marketing staff has
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How can we remain competitive?
This is the final post in a three-part series looking at law firms, productivity and changes needed due to the predicted
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Niche Marketing for Law Firms
Whеn it соmеѕ tо dеvеlоріng a nаmе into a brand, іѕ іt bеttеr to trу tо bе a small fіѕh
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Does a Law Practice need a mission statement?
Mission statements for law firms are rare. But a good mission statement is a fundamental communication tool and building block
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